Whitfish is nestled in Carmarthen Bay with access to fishermen across Wales and the UK. Our local harbour produces a rich selection of native species and is home to an array of small, day trip vessels. This means that we have access to responsibly fished local catch with each fish being traceable from boat to plate.

We think that this is the most authentic way to catch and consume seafood, and our commitment to method produces unmatched quality and freshness. We specialise in raw unprocessed natural produce, and our fishermen are dedicated to the continuation of their way of life despite the globalisation of the sector in recent decades.

With every company offering fresh British seafood, it can be difficult to know what to trust. The language used in most marketing is vague, which is why we're completely transparent about what we offer and the authenticity of our endeavour. Our small business ethos will never change, and our commitment to fair pricing both to our customers and our fishermen is the foundation of our company.

Following the success of our weekend market, we are now able to deliver their catch direct to your door no matter where you are in the UK.

Our fish is caught on the day that we list it, guaranteeing that each fish is of the highest possible quality. You can learn more about our team and fishing methods here.

We're so glad to have you aboard, thank you from all of us.